INX International Touts CannedWater4Kids Program in Observance of World Water Week

Available in 12-packs and 24-packs, purchases can be made on-line at www.cannedwater4kids.org., and visitors to the site can also donate directly. Stromberg said he modeled the program after Newman’s Own, the incredibly successful for-charity project the late actor, Paul Newman, started many years ago and produces millions of dollars each year. Discussions are underway with several major retailers to sell CannedWater4Kids through outlets nationwide, and he hopes to garner additional involvement by partnering with colleges and universities as well as other corporate entities.