IT Gurus — Tech Trek: Search for Stars

Before a printer brings in any IT capabilities, or before upgrading to newer ones--for example, Web-to-print, JDF and automated workflows--the company must define the jobs and describe the requirements.

Kahn advises: "You only have a fit once you know what the job is and whether the applicant can do that job. The IT core of any company begins with the right software and the right person to program and maintain it. Offering IT services is a way to expand business, but if the game plan (the job description) isn't adequately defined, or if the IT person doesn't have the right skill sets to run it, the program may fall on its virtual face."