IT Gurus — Tech Trek: Search for Stars

Much in the same way printers have kept up with other technologies in the past, "they must be investing in IT applications and IT managers today--and even that's getting off to a late start," he insists.

One of the problems is that with today's economic downturn, printers may not have the funds to invest in IT or any new technology, for that matter. However, Kahn stresses that investing in tomorrow's applications, which customers are increasingly demanding today, is critical in keeping your business alive.