IT Gurus — Tech Trek: Search for Stars

"When the economy turns around, more customers will be asking for digital and electronic products, and printers need to be ahead of the demand," he says. "IT requests will only grow, and investing in the technology and people to employ it is one business venture that printers can't afford to miss."

Big printers have the capital to attract IT people; they have the ability to grow their IT departments. And, their pockets are deep enough that the growth pangs, quirks and mistakes won't prevent them from moving forward. However, most printers aren't big, and building an IT department takes time.