IT Gurus — Tech Trek: Search for Stars

Al Kennickell, president and owner of Kennickell Print and Global Marketing in Savannah, GA, knows the value of incorporating IT services into his graphic communications company. He reports that about 15 percent of his company's total sales comes from products that require programming. In fact, he says, 50 to 60 percent of all new business has programming involved. Also, having programming capabilities helps his sales reps get in the door for new business opportunities.