ITEMS of interest

"This is a radical development in on-demand printing," states Harvey Hirsch, president of Media Consultants and founder of Pop 'N' Fold Papers. "The potential is enormous for direct mail—both direct-to-consumer and business-to-business—and greeting card industries, as well as printers and others working in industry-specific sales and marketing venues. If the goal is to reach target audiences with attention-grabbing messages, our one-on-one, on-demand marketing products will help do the job."