Ah, the Power Of Advertising --Cagle

Apparently, not everyone became dewy-eyed with puppy love upon seeing the March ad in Printing Impressions. According to Lurch, the company received an e-mail complaint from an animal right's activist who chastised the company for using pure breed dogs in the ad.

Why? The mixed breeds that are in shelters get put down when an owner cannot be secured in a given time. Also, pure breeding has developed a bit of a bad reputation, with its often less-than-ideal conditions.