Deal Enhances IWCO Direct’s Standing

Jim Andersen, IWCO Direct president and CEO, told Printing Impressions that Transcontinental had actually expressed an interest in acquiring IWCO Direct on two different occasions (IWCO Direct was eventually taken over by Citigroup Venture Capital, and then Avista Capital Partners). But the third time around, it was Andersen who broached the subject of acquiring Transcontinental's U.S. direct mail holdings with François Olivier, Transcontinental president and CEO.