IWCO Direct Bolsters Its Digital Capabilities with Xerox iGen4 Install

CHANHASSEN, MN—Feb. 24, 2011—IWCO Direct, a leading national provider of direct marketing solutions, has bolstered its color variable-data print capacity with the installation of a new Xerox iGen4 at its local facility. According to the company, the iGen 4 with in-line spectrophotometer provides even greater color consistency than the iGen3 digital presses it has installed at the Chanhassen and Warminster, PA, facilities.

With the installation of the new digital press, the company moved an existing Xerox DocuColor 8000AP from Chanhassen to its Downey, CA, facility, expanding the digital color print capacity at that facility as well.