IWCO Direct -- Direct Route to Success

By Erik Cagle

Senior Editor

One would be hard pressed to find a better model for success than the one that is constantly being crafted and perfected at IWCO Direct in Chanhassen, MN.

The former Instant Web Companies, which recast its name last year to reflect its integrated direct mail package capabilities, has been a runaway train for billowing sales the past four years. Its revenues in 2001 registered a very respectable $84 million, a figure that climbed to $91 million in 2002 and $124.9 million in 2003, culminating with an estimated $146 million for 2004.