IWCO Direct -- Direct Route to Success

Houlihan Lokey Howard & Zukin served as exclusive financial advisor. The firm initiated, structured and negotiated the transaction on behalf of IWCO Direct.

One source of growth for IWCO Direct has been the repurposing of direct marketing dollars from the telemarketing channel due to the national Do Not Call registry. The single-digit spike has been slightly more than incremental, according to Andersen, but the primary growth catalyst has been the one-stop suite of services that IWCO Direct now offers.