IWCO Direct -- Direct Route to Success

* Customers. Among the tools at IWCO Direct's disposal here are the Customer Spotlight and Satisfaction Survey.

With the Spotlight, held eight times a year, clients are flown in to meet with any number of IWCO Direct team members—press operators, roll tenders, customer service reps—who have any interaction with the customer's job. They meet with 100 to 150 employees in a training room and talk about "the good, the bad and the ugly," according to Andersen. This helps customers communicate their objectives directly to IWCO Direct employees.