IWCO Direct -- Direct Route to Success

IWCO Direct also picked up its fifth Siemens dematic delivery-point barcode sorter (DBCS), the same machine that the USPS uses to sort mail. According to Karle, future investments will concentrate on IWCO's personalization strategy.

The company has also trumpeted its desire to expand geographically into the eastern region of the country, and Andersen predicts IWCO Direct will have a "footprint" there at some point in 2005. In doing this, customers will enjoy greater postal penetration via proximity to population centers.