IWCO Direct -- Direct Route to Success

In this regard, IWCO Direct is taking communication to a new level. Perhaps it is only appropriate, for this is at the very heart of what makes a successful direct marketing campaign tick—the ability to communicate a product and/or service in a most concise and effective manner.

According to Peter Karle, executive vice president and CFO, the stellar financial performance mostly results from the execution of the company's game plan.