IWCO Direct -- Direct Route to Success

IWCO Direct execs, from left, Tom Wicka, executive vice president of sales and marketing; Jim Andersen, president; and Peter Karle, executive vice president and CFO.

The seeds of integration really took root in 1999, when Beddor tapped Jim Andersen as president and Karle as finance guru. Tom Wicka joined the fold in 2002 as executive vice president of sales and marketing, and now the foursome comprise the ownership group.