IWCO Direct Hires Wes Sparling to Lead Client Campaign Strategy

Sparling brings a wealth of direct marketing experience to IWCO Direct. He has held leadership roles in agency and corporate settings, as well as founding a direct response marketing agency and providing consulting services to RR Donnelley. Most recently, Sparling was group account director at Direct Partners. His strategic vision and creative direction has helped clients in the telecommunications, financial services, insurance and related vertical markets raise hundreds of millions of dollars in revenue. He holds a Bachelor of Fine Arts degree in Advertising Design from Grand Canyon University.