IWCO Direct Hires Wes Sparling to Lead Client Campaign Strategy

About IWCO Direct
IWCO Direct is one of the nation’s largest providers of direct marketing solutions. Earning customers’ trust by collaborating with North American marketers for more than 40 years, the company’s full range of direct mail services includes one of the industry’s most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than 15 years ago and continues to compress time-to-market and revolutionize in-home delivery targeting with DMLogic. Guided by the “Power Your Marketing” approach, the company produces highly personalized paper-based and digital marketing programs with impactful design, disciplined execution and measurable response to inspire performance across all marketing channels.