IWCO Direct Increases Lettershop Capacity

CHANHASSEN, MN—IWCO Direct announced it will invest more than $4 million for new equipment in an effort to increase lettershop capacity by 35 percent and add capabilities to reduce cycle time.

The investment is also being made to provide products and services to support complex personalization models for direct mail programs, according to Jim Andersen, president and CEO of IWCO Direct.

"We have seen overwhelming evidence that the marketplace wants a single source that can provide all of the components of a direct mail package with a postal strategy that drives speed to market and substantial postage savings opportunities," says Andersen. "Our expansion is focused on high-speed lettershop equipment to support the complex products and programs that today's leading direct marketers are using to increase response rates."

Included in the investments are affixers, embossers, bindery lines and inserters. An additional $1.5 million infusion will support technology upgrades for data processing, personalization and proofing technologies.

Full installation/implementation of the new equipment is expected to be completed by December.