IWCO Direct Installs Envelope Converters at Hamburg Plant to Enable Total Package Platform

The F.L. Smithe SR offers a unique feature that allows IWCO Direct to convert preprinted rolls of envelope stock. This equipment allows production of envelopes on coated stock with complex 4-color process images. The F.L. Smithe SW is a micro-processor controlled high-speed web machine designed to produce side-seam booklet (wallet) style envelopes and open-end (pocket) style envelopes at speeds up to 1,500 envelopes per minute. Using these capabilities, IWCO Direct’s creative services team will introduce new envelope formats for direct mail acquisition, loyalty, and engagement programs. Additional envelope converting equipment will be added in Hamburg in 2011.