IWCO Direct Introduces C-Stream and Revive Substrates for Sustainable Direct Mail
IWCO Direct, a leading provider of data-driven direct marketing solutions, announced the introduction of C-Stream and Revive, two innovative substrates for producing plastic cards for sustainable direct mail campaigns. The substrates will be available for full production beginning in January 2020.
Using these recycled and recyclable materials for promotional cards can facilitate a reduction in the amount of waste destined for landfills, making them exemplary options for marketers concerned with their environmental footprint. Revive is a recycled PETG product that uses a blend of printed and non-printed scrap from the medical thermoforming industry that cannot be reused in medical-grade products. It contains a minimum of 70% recycled content and can be recycled in curbside collection systems, where available. C-Stream is a recycled PVC product that is produced within a closed-loop recycling program, resulting in any waste materials being reused for new printing substrate or sold to other recyclers. It contains up to 70% recycled content.
Both C-Stream and Revive have been developed specifically for use in the production of plastic promotional cards. They have undergone rigorous quality testing in IWCO Direct’s facilities to ensure they exceed the company’s exacting standards. Both have proven performance in many of the enhancements seen on plastic cards, including printing, die cutting, embossing, foil stamping, and drop-on-demand (DOD) personalization.
“Using plastic promotional cards in your mailpiece can significantly increase return on marketing investment (ROMI),” said Jim Andersen, executive chairman of IWCO Direct. “Now this can be achieved with less environmental impact. These innovative products pave a new path in plastic card production sustainability, and their launch would not be possible without the continuous support and partnership of our plastics supplier, GOEX.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
