IWCO Direct Names Mark Pritchard as Chief Financial Officer

Mark Pritchard

IWCO Direct, a leading provider of data-driven performance marketing solutions, announced it has named Mark Pritchard to serve as its Chief Financial Officer. Pritchard has extensive experience driving change, efficiency, and continuous improvement across an array of industries including retail, business services, technology, and direct marketing. He will lead IWCO Direct’s Finance, Supply Chain Management, and IT teams and report to CEO John Ashe.

Pritchard is an energetic, decisive finance executive with more than 20 years of leadership experience. His diverse background in many industries allows him to quickly understand the challenges and opportunities facing IWCO Direct’s clients. He most recently served as CFO for United Safety & Survivability Corporation, a global leader in the design and engineering of world-class safety and survivability systems. He also served as CFO of Data-Mail, a full-service direct mail production firm, as well as serving as CFO and VP of Operations at XSE Group Inc., and CFO of Oxley Group Limited.

Pritchard is a graduate of the University of Birmingham, United Kingdom, with a Bachelor of Science degree in Physics. He holds credentials as a chartered accountant by the Institute of Chartered Accountants in England and Wales (ICAEW).

“Mark’s financial acumen and his proven ability to drive positive change makes him an excellent addition to our leadership team and ideal fit with our clients,” stated John Ashe, CEO of IWCO Direct. “His industry expertise and track record of delivering results in all the positions he has held will be a true asset as we continue to transform our business model, creating operating efficiencies and strengthening our financial performance.”

The addition of Pritchard continues to build out IWCO Direct’s leadership team, which has recently added key talent including Dave Ciocchi as Senior Vice President of Sales and Customer Solutions, Reid Holmes as Executive Creative Director, and Ken McDonald as Vice President Supply Chain. The company is currently implementing a historic $50 million investment to transform IWCO Direct’s technology, digital marketing capabilities, and production platform to meet the needs of its marketing clients.

Source: IWCO Direct

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