IWCO Direct Rescues NC Plant

CHANHASSEN, MN—IWCO Direct knows how to both multi-task and play the role of printing industry savior.

The direct marketing solutions provider enhanced its capacity, expanded its geographic footprint and rescued nearly 450 jobs with the acquisition of Cox Target Media’s Valpak plant in Elm City, NC. The deal caps a two-year search by Cox Target, which in 2004 announced it was consolidating its operations into a new Florida facility and searching for a buyer to take over the Elm City plant.