WOA Offset and Beyond -- Challenges, Opportunities

Twenty-five associations and 25 companies formed the Mail Moves America coalition (MMA) in late 2006 as a broad-based coalition to achieve two purposes: defend against Do Not Mail legislation and develop a more positive message and image for advertising mail. The coalition includes in its membership, associations and companies in the paper, printing, mailing, marketing, publishing and advertising industries, as well as users of mail advertising.