WOA Offset and Beyond -- Challenges, Opportunities

The printing and mailing community recognizes that consumers want choice in how they manage their mail, are more environmentally conscious and want to secure their personal information. On all three fronts, marketers, printers and mailers, and our trade organizations are taking steps to educate consumers on available tools and steps businesses are taking to address these concerns. Importantly, this effort also involves correcting the misconceptions and misstatements that surround mailing issues.