WOA Offset and Beyond -- Challenges, Opportunities

PI: From IWCO Direct's perspective, where do the best growth opportunities lie within the various vertical markets?

ANDERSEN: The best growth opportunities for direct mail service providers lie within vertical markets that are striving to make their campaigns more relevant. Timing, relevance and personalization are driving response rate. Products and services that address response rate will provide additional revenue opportunities for service providers. Data processing services such as "householding" are gaining importance in fund-raising and loyalty campaigns, as well as insurance and retail sectors. Marketing automation services offer tremendous growth opportunities in the financial services market, particularly for companies that use field agents and advisors.