WOA Offset and Beyond -- Challenges, Opportunities

PI: Going forward, what attributes will enable printers to differentiate themselves in an increasingly challenging direct mail printing marketplace?

ANDERSEN: According to our survey, service remains one of the key differentiators for direct mail printers and service providers. As marketing campaigns become more complex, attributes including responsiveness, flexibility and subject matter expertise gain importance. The ability to understand and influence campaign strategy to make campaign execution more effective and efficient is also a primary differentiator.