WOA Offset and Beyond -- Challenges, Opportunities

PI: With the U.S. economy pointing toward a recession and the USPS reporting declines in volume, what is the general mood in the direct mail printing community as we speak?

ANDERSEN: If history repeats itself, the mood in the direct mail printing community should be one of (very) cautious optimism. During times of economic slowdown, direct mail is typically impacted less than other segments because its effectiveness is easily measured and return on investment is a simple calculation. We conducted a survey of our top customers and prospects late last year, and the results were encouraging. Eighty-eight percent of those surveyed said their volume would grow in 2008 or remain the same as 2007.