Arandell Corp. Names Hoffman its New President

Hoffman assumes the position previously held by James Giencke, who had served as president of Arandell since 1974 and announced his retirement effective Sept. 30.

"We welcome Brad's experience and leadership to direct the organization," said Don Treis, chairman of the board of directors. "In his new role as president, he will be responsible for addressing strategic initiatives, overseeing overall company operations and sales, improving gross margins and continuing profitable growth. His results-oriented approach and ability to think strategically will play a pivotal role in extending our track record of innovation, while helping us grow profitability."

Hoffman also adds that Arandell is at the forefront of planning, production and distribution of catalogs. By combining Arandell's printing capabilities with the company's marketing and mailing solutions, it is able to integrate and disseminate its clients' message through all marketing channels.