Arandell Corp. Names Hoffman its New President

"I am excited to be part of the new Arandell, building on one of the printing industry's great brands and fully exploiting the opportunities in commercial printing, logistics and multi-channel solutions," Hoffman said. "A key value we bring is our ability to assist our clients in measuring the impact the catalog has across all channels and of course our clients' customers. We can clearly demonstrate that the catalog has a quantifiable positive effect on sales in other channels, including over the internet."

Hoffman has prior experience in leading and transitioning companies. Before joining Arandell Corp., Hoffman held several executive leadership positions at Perry Judd's, a Wisconsin-based magazine and catalog printer. Earlier in his career, Hoffman was CFO of Putman Media and the American Society for Quality. He began his career as an auditor at the accounting firm of Price Waterhouse.