JAPS-OLSON -- Service With a Smile

"More color is a critical aspect in our market, whether it's for an end-user client or an advertising company," Beddor remarks. "We also distinguish ourselves via sheer equipment diversity. We're offering clients the option of sheetfed printing, forms printing, half-web, three-quarter-web, and full-heatset web printing along with flexography. When the client is making the buying decision, he or she knows that we're trying to match the appropriate job to the appropriate piece of equipment. We have the ability with our equipment diversity to be able to do that.