JAPS-OLSON -- Service With a Smile

"In the direct mail niche, we're also promoting the concept of being able to put everything under one roof. That includes all types of printing techniques, as well as being able to do the client's data processing and personalization for them, along with the inserting and the mailing," he adds. "We combine everything under one roof—with one production schedule and directed by one management team. This allows the client's program to hit the market faster, and with less bumps along the road. These are the areas where we distinguish ourselves, day after day."