JAPS-OLSON -- Service With a Smile

Growth was slow but continuous in the '40s and '50s before finding the direct mail niche in the mid-1960s. Japs-Olson found a wealth in clientele, producing for industries such as insurance, financial, fundraising and retail markets.

Commercial printing grew as an equal strength, and the company quickly saw the value in color. Lots and lots of color: Japs-Olson added capabilities that boast up to 16-color webs with in-line capabilities, along with 8-, 10- and 12-color, 40˝ sheetfed perfecting presses that play into the strengths and requirements of advertising markets. Its 512,000-square-foot facility covers the full-service needs of clients under one roof, including the data processing and dissemination of as many as four million pieces of direct mail on any given day. Twenty-two laser printers churn out 100-percent personalized direct mail, and the company features a postal substation to process the sheer volume of pieces.