JDF & CIM -- Issues Are Not so CIMple

Every facet of the digital revolution has redefined the print buyer/supplier relationship to some extent. Opportunities to add value on the front end (premedia) have continually migrated further upstream as customers have taken on more "production" responsibilities. Consultative selling has become an abused term, but printers do need to think beyond process-centric terms in how they position and differentiate their companies.