JDF To Be or Not to Be --Waldman

To thine own self be true and thou cannot be false to any other printer. A little twist on Shakespeare to remind me that if I am going to write a column, it should be as truthful as possible, particularly in the case of critical issues where all sides should be presented.

In the past, I have written much about JDF (Job Definition Format) and the enormous impact I believe it will have on our industry. Am I caught up in all the hype? My passion is evident, thus I am being true to my own self, so Shakespeare can rest easy. But have I fairly explored the issue of whether JDF is to be or not to be? Well no, because I haven't presented all sides.