JDF To Be or Not to Be --Waldman

I have also heard that printers aren't really interested in JDF. So I wanted to get some comments from a long-time printer who was president of a division at one of the country's largest companies. His response: "What's JDF?" Funny, we so-called experts and industry insiders feel the hype is overpowering. Yet most printers know little to nothing about JDF. Recent surveys have shown that printers don't even have CIM on their radar screen.