JDF To Be or Not to Be --Waldman

Perhaps printers are acronym shy and want solid names to which they can relate. More realistically printers need to take off the blinders, avoid the hype and pursue solid education. They have to progress from a myopic look at their immediate environment to a more inclusive picture of market forces that will affect customer decisions. I remember the same scenario during the desktop publishing revolution. It was largely ignored by most typographers and printers until they were either forced in or, in some cases, forced out. In the case of desktop publishing customers led the way.