2008 Printing Industry Hall Of Fame — A Guiding Hand

“Instant Web was having a difficult time, and we repositioned the business, creating a total direct marketing solution that encompassed creative data services, printing, envelope converting, mailing and distribution—the whole postal optimization,” Andersen states. “It was an end-to-end solution.”

Aside from the total package solution’s success, Andersen attributes the company’s growth to a highly committed employee base with the ability to exceed customer expectations. Having a veteran cast of workers helps in communicating to clients the value of an integrated direct marketing solution.