STRINE PRINTING — THE PRINTER’S CANDY STORE

“Customers are starting to realize the benefits of personalization,” Pat Strine remarks. “We’ve done projects with pharmaceutical companies where the return is 3 percent on a mass marketed type of fulfillment versus 12 percent for a direct CRM personalization type program. Everyone’s starting to understand it a little more and, as they do, the digital end is really going to take off.”