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The interesting part of this next era of communication is that everyone—the media companies, the marketer, the advertising and direct marketing agencies—are all in the same boat. This is a new era with many choices on how to communicate to consumers. Everyone, not just print, is looking for the right mix, the right combination of what to say, how to say it and when to say it.
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- Companies:
- Sells Printing
- People:
- Joe Duncan
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