JOE DUNCAN Q&A — Outside Looking In

PI: What advice can you give to commercial printers to reinvent their businesses?

DUNCAN: The hardest part of running a print environment is striking a balance between the obvious pressures of what choices to make in reinvesting in the physical plant and the much harder choices about how to focus your human capital. Too often I have seen companies talk about selling solutions or integrated platforms, but then compensate or incent their people based on how they “fill up the metal” or how many jobs they sell.