JOE DUNCAN Q&A — Outside Looking In

PI: What effect will foreign competition, such as printers based in China, have on U.S. print providers in an increasingly global environment?

DUNCAN: Every one of our clients is acting on global sourcing—it’s not an option. I believe that the reality of the global marketplace will force change on the U.S. print market at an even faster rate. Short term, American-based printers cannot compete with the Pacific Rim on price. Some might argue quality and availability remain issues, but foreign providers are becoming more competitive than many U.S. printers realize.