JOE DUNCAN Q&A — Outside Looking In

The best success stories I hear about are the marriage of printers and customers who have worked together to streamline a process that increases the value of print. It very rarely has anything to do with the fidelity of a dot, or the cost per square inch of a job. It’s usually an innovative idea about how to reposition the execution of print, increasing the awareness of where the print can be used more effectively, or how the value of a printed project can be enhanced through distribution, asset management or the repurposing of content.