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The fun part of that change for me, personally, is the opportunity to learn and collaborate at the earliest creative stages, in an effort to provide flawless execution to great ideas. Like a lot of printers, I would complain regularly about the people who create files “not knowing how to do it the right way.” Today, I am more than a bit contrite knowing that it takes a little more effort by all parties concerned to understand what needs to be created and how to execute it. Add a liberal helping of speed to market, and the entire print supply chain has a tremendous opportunity when engaged.
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- Companies:
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- Joe Duncan
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