Quad/Graphics : An Affair to Remember

"One thing that helped make the decision for us (to acquire Worldcolor) was knowing there were a lot of longtime printers who had been producing some real quality work without being given the proper tools," Quadracci remarks. "We used to refer to the Worldcolor folks as the Russian Air Force. We knew that they weren't investing in the platform properly, and that they were expected to do a lot with a little. That's what happened in the latter days of the Soviet Union...somehow, the pilots still made the planes fly.