Quad/Graphics : An Affair to Remember

"My father knew that you had to run a company for the day," Quad–racci says. "He wanted the core of the culture to be strong, enabling him to zig and zag as the circumstances around the business changed. My father's ability to recognize opportunity was also one of the keys to Quad's success. He had a history of looking at an economic downturn as an opportunity, because it's important not to get stagnant and scared to run the business."