Quad/Graphics : An Affair to Remember

At face value, the transaction takes on the appearance of a snake swallowing a much bigger prey (Worldcolor reported revenues of 
$3.1 billion for 2009, with Quad at $1.8 billion). Though there was motive and opportunity involved, this is hardly a cut-throat tale. In a sense, Quadracci—chairman, president and CEO of Quad/Graphics—rescued the former Quebecor Printing, World Color Press, Quebecor World, Chapter 11 rehabber and RR Donnelley hostile takeover target.