Johnson & Quin Adds Screen Truepress Jet520ZZ Continuous-Feed Inkjet Press for Direct Mail Output
NILES, IL—November 14, 2014—Johnson & Quin Inc., a recognized name in full-service direct mail production and integrated marketing solutions, has installed the Screen Truepress Jet520ZZ high-speed color inkjet printing system at its facility here, with production expected to begin in early December. Color inkjet printing systems combine both the traditional offset printing and personalization steps into a single process for more efficient production of direct mail packages.
The key benefits color inkjet can provide to direct marketers include significant postage savings, shortened turnaround times and unlimited versioning to create highly targeted and effective communications.
"One of the key advantages for our clients is the potential for substantial postage savings," said Bob Arkema, executive vice president. "All versions, including control and test versions, can be combined into a single-size format with one mail sort and production run. This results in a higher concentration of mail going to each postal distribution facility and lower postage costs."
Johnson & Quin specializes in producing personalized direct mail programs for clients nationwide in a variety of industries. In the always evolving direct marketing industry it is essential that Johnson & Quin continues to offer new technologies that provide cost savings and increased creativity to their clients. Production flexibility is critical to printing and mailing over 400 million direct mail packages a year. With the Truepress Jet520ZZ, a roll of plain white paper feeds into the press and personalized, full-color forms exit, ready for folding and inserting. Color inkjet presses allow unlimited versioning so that marketers can incorporate more specific offers, copy and images in a single pass through the press. The time from data to mail will be significantly shorter, and managing and storing inventory for ongoing programs will no longer be necessary.
"Many of our large clients are extremely excited to hear that we are adopting high-speed color inkjet," noted David Henkel, president. "Full-color variable inkjet affords marketers a new level of flexibility formerly offered only with expensive color digital devices. The latest generation of high-speed inkjet equipment produces incredible quality, reduces time to market and has production costs comparable to traditional methods. Preprinted static forms will be almost entirely eliminated in the not-so-distant future."
At 721 feet per minute, the Truepress Jet520ZZ is one of the fastest color inkjet devices in the direct mail industry. The machine handles paper rolls up to 20.4" wide which easily accommodates two-up 8.5x11" letters with bleeds. It also allows for larger self-mailers and other forms.
"The Truepress Jet520ZZ prints at 720x360 dpi, but the perceived print quality is even higher at 1,440 dpi," Henkel pointed out. "We will have the ability to produce approximately 2.2 million 8.5x11" personalized forms per day with exceptional quality. For most direct mail letters and self-mailers, the pricing and quality are comparable to conventional offset printing and laser personalization."
About Johnson & Quin
Johnson & Quin is a full-service provider of direct mail production services and integrated marketing solutions. Whether it is campaign consulting, full-service direct mail campaigns or interactive solutions, Johnson & Quin offers the latest in data services; security; digital, laser and inkjet personalization; production technologies; and integrated marketing solutions. From small ongoing direct mail programs to drops of several million pieces, Johnson & Quin excels at complex projects requiring personalized and variable data printing.
Source: Johnson & Quin.
