Jostens Introduces Yearbook 'Insurance' Coverage

MINNEAPOLIS, MN—September 15, 2010—Jostens today announced the launch of Jostens Yearbook Protection Plan, an industry first program to provide replacement yearbooks in the case of loss, theft or damage. The Yearbook Protection Plan provides customers peace of mind that their once-in-a-lifetime keepsakes will be protected. It provides consumers with the opportunity to order a one-time replacement yearbook, in the event their original yearbook is lost, stolen or damaged.

“We understand how important yearbooks are for students, families and schools in capturing and celebrating unique school experiences and traditions,” said Julie Fitzgerald, Marketing Director, Printing and Publishing, Jostens. “Jostens Yearbook Protection Plan fills the need of students who want to ensure that their limited edition book of timeless school stories can be replaced.”

Jostens receives numerous requests each year for backdated yearbooks from consumers and students who have experienced lost, stolen or damaged yearbooks. These requests highlight the importance of the yearbook tradition and drive Jostens to continually provide innovative ways for students to express themselves and share their stories through their yearbooks and replacements if necessary.

All customers that order their yearbook on Jostens.com may purchase the Jostens Yearbook Protection Plan for $6.99 at the time of their original yearbook purchase. In the event their yearbook needs to be replaced, the plan provides customers the opportunity to order a replacement yearbook for a reduced reprinting fee plus applicable tax and shipping and handling. The Yearbook Protection Plan is good for the lifetime of the student for whom the original yearbook was purchased.

Customers interested in Jostens Yearbook Protection Plan can visit www.jostens.com/yearbooks for more information.

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

Source: Company press release.