J.S. McCarthy — Driving Out Costs, Waste

OF ALL the avenues a general commercial printer can take for increasing its profit margin, raising prices to customers is the one option that isn't likely to produce the desired results.

Indeed, it takes a hearty printer to compete in the general commercial realm--one more apt to accept smaller margins, offer a full array of services, become the low-cost provider and be able to find ways to drive costs out of the system. Oh, and don't forget quality. The implication is that quality is sometimes winked at in low-cost scenarios. . .your competition wants you to believe that.