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"You've got to run a real tight ship because it's very costly to do," Mohr admits. "It's hard to make money at it because the prices of digital impressions are so high—with all the click charges and metering charges from the print engine suppliers. The technology costs are a lot to overcome."
While Edwards Brothers purchased new machines such as a Muller Martini Amigo perfect binder and a flatbed cutter when it decided to enter the print-on-demand book market, it used some ingenuity and resourcefulness when acquiring the rest of its equipment.
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